Data protection declaration

Declaration on the obligation to inform

The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the statutory provisions. In this data protection information, we inform you about the most important aspects of data processing within the framework of our website. This data protection declaration concerns all persons who use the services of Schalber Alois GmbH, Dorfbahnstraße 15, A-6534 Serfaus/Tyrol. We hereby inform you about the type, scope and purpose of the collection and use of your personal data by our company. We respect your privacy and strive to strictly comply with the legal requirements for the processing of your personal data (EU Regulation No. 679/2016 (DSGVO), DSG 2000, DSG 2018 and TKG 2003). All your personal data will be processed on this basis.

Responsible for the processing of personal data on this website is:

Schalber Alois GmbH
Dorfbahnstraße 15
A-6534 Serfaus/Tyrol
Telephone: 0043 5476 6770
Fax: 0043 5476 6770 35


By using this website, you consent to the use of personal and non-personal data as set out in this privacy policy in the manner and for the purposes set out below.

You may withdraw your consent at any time (in whole or in part) by sending an email to or by writing to us at the above address. This may affect the functionality of the content offered on this website, in particular because some data applications are necessary to provide the service you have requested.
Furthermore, you have the right to access personal data concerning you, to data portability, to have personal data corrected or deleted, and to restrict or object to the processing of your personal data. You can exercise these rights at any time by sending an email to or a written request by post to the above address. A small fee may be charged for an access request to cover our costs. We are also required to verify your identity before we can process an access request.

Furthermore, you have a right to complain to the data protection authority
National data protection authorities in Austria:

Personal data (e.g. name, e-mail address, address, telephone number) will only be processed and transmitted by Schalber Alois GmbH in a lawful manner (in particular for the fulfilment of contractual obligations or on the basis of your consent). We do not sell or otherwise market personal data to third parties. Your personal data will only be passed on to partner companies (subcontractors) or otherwise transferred if this is necessary for the business transaction, for the provision of the services requested by you, if it is in our legitimate interest or you have given your prior consent.
If we use partner companies (subcontractors) for this purpose, your data may also be passed on to them.
These are, for example, order processors (OP) for our electronic advertising in the form of newsletters, OP for Surveys & Market analyses, our offer preparation, for online booking, or voucher sales. In this case, our partner companies act for us within the framework of commissioned data processing. We only commission subcontractors with the processing of personal data of our customers if they have previously committed themselves - in the same way as we have - to comply with the statutory data protection provisions.
It may also be necessary for us to disclose your personal data due to statutory provisions or legal processes.

Making contact

If you make contact with Schalber Alois GmbH by email and/or using the contact form, the personal data you enter, particularly your name and email address, will be stored so that we can process your enquiry and any further questions you may have. This data processing is thus required pursuant to Art. 8 (3) (4) of the German Data Protection Act (DSG) and Art. 6 (1) (b) GDPR.
If you enter any comments or other posts into the fields provided for that purpose, your IP address will be stored for a maximum of six months. This makes it possible to identify the responsible party in the event of any breaches of the law. It is therefore in the overriding interest of Schalber Alois GmbH pursuant to Art. 8 (1) (4) of the German Data Protection Act (DSG) and Art. 6 (1) (f) GDPR.
We will retain the data you enter into the contact form until you ask us to delete them or withdraw your consent to their storage, or until the purpose for which they have been stored no longer applies (e.g. once your enquiry has been successfully processed). This is without prejudice to any mandatory statutory provisions - particularly retention periods.

Cooperation with processors
If, in the course of our processing, we disclose data to other persons and companies (order processors), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is necessary for the performance of the contract pursuant to Art. 6 para. 1 lit. b DSGVO), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, service providers, etc.).

If we commission processors to process data on the basis of a so-called "order processing agreement", this is done on the basis of Art. 28 DSGVO.
We may disclose your personal data to processors in the following situations:
We may share your personal data with our employees and agents to the extent necessary to provide you with the services you have requested. We may provide your personal data to selected third parties acting on our behalf to support our operations (e.g. card processing or payment services and credit reference agencies to protect against possible fraud. Our IT service providers and contractors (e.g. data hosting providers or delivery partners) who may need access to your personal data to provide IT support and to enable us to provide guest services and other services available on this website or otherwise, subject to appropriate contractual protections in accordance with applicable law. If we need to disclose your personal information to comply with a legal obligation or to enforce our terms and conditions or other applicable contractual terms to which you are subject.
To protect us, our guests or contractors from loss or damage (including, without limitation, sharing information with the police, courts or law enforcement agencies). To the extent necessary to establish, exercise or defend legal rights or claims or to investigate actual or suspected illegal activity

Presentation of the website

Schalber Alois GmbH stores the following data every time the website (hereinafter referred to as "Website") is accessed: The name of the website accessed, the file requested, date/time, the volume of data transmitted, notification of successful retrieval, browser type/version, operating system, previously visited site and IP address.

The short-term storage of the IP address of your device is necessary for the presentation of the contents of the website and is thus required pursuant to Art. 8 (3) (4) of the German Data Protection Act (DSG) and Art. 6 (1) (b) GDPR. Your IP address will be deleted once you have finished using the website.

Schalber Alois GmbH uses the aforementioned data only for statistical purposes.


When you visit the website, one or more cookies (small text files) will be stored on your device. This is for the purpose of improving the service of Schalber Alois GmbH, e.g. by storing your user settings.

You can also use the website without cookies. You can deactivate the storage of cookies in your browser, limit it to particular websites or set your browser to inform you before a cookie is stored. You can use the data protection functions of your browser to delete the cookies from your computer's hard drive at any time. In this case, the functions and user friendliness of the website may be impaired.
Click Here to view our cookie information or change/revoke your cookie consent.

Server log files 

The website provider automatically collects and stores information in server log files which are automatically transmitted to us by your browser. These are:

  • Browser type and version
  • The operating system in use
  • Referrer URL
  • Host name of the accessing computer
  • Ttime of the server query
  • IP address

We do not merge these data with other data sources. The basis for the data processing is Art. 6 (1) (b) GDPR, which allows the processing of data for the fulfilment of the contract or pre-contractual measures.

SSL encryption

This website uses SSL encryption for security reasons and to protect the transmission of confidential contents, such as any enquiries you send to Schalber Alois GmbH. You can see when a connection is encrypted because the browser address line changes from "http://" to "https://" and a padlock symbol appears in the browser line. If SSL encryption is activated, the data which you send to Schalber Alois GmbH cannot be read by third parties.

Data storage in the case of online booking

Please note that, for the purpose of online booking and the later execution of the contract, cookies and the IP data of the owner of the connection are stored by the online booking system, as are the data of the booking individual provided in the online booking process.
All the data required for the booking are also stored by us for the purpose of executing the contract. The data you provide are required for execution of the contract or the implementation of pre-contractual measures. Without these data, we cannot enter into a contract with you. No data are transmitted to third parties, except to the relevant channel manager or hotel program and except for the transmission of credit card details to the bank/payment service provider managing the payment for the posting the online booking, and to our tax adviser for the fulfilment of our obligations under tax law.
If you terminate the online booking midway, the data we have stored will be deleted. In the case of a successful booking, all data from the contractual relationship shall be stored up until the expiration of the retention period in compliance with tax legislation (7 years).
The data processing takes place based on the statutory provisions of Art. 96 (3) of the German Telecommunications Act (TKG) and Art. 6 (1) (a) (consent) and/or (b) (required for performance of the contract) GDPR.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google“), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies, text files which make it possible to analyse your use of the website. The data generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States for the duration of the website visit. An adequacy decision ( ) has been made by the European Commission concerning the transmission of personal data to the US.

Google will use these transferred data on behalf of the Schalber Alois GmbHfor the purpose of evaluating your use of the website, compiling reports on website activity for the Schalber Alois GmbH and furthermore providing other services relating to website activity and internet usage. Google may also transfer these data to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

In the case that IP anonymisation is activated on the website, your IP address will be shortened beforehand by Google within the Member States of the European Union or the European Economic Area. The full IP address will only be transferred to a Google server in the USA and truncated there in exceptional cases. The IP anonymisation is activated on this website.

You can prevent the storage of cookies in the context of Google Analytics by selecting the appropriate settings in your browser software. Please be aware, however, that you may not then be able to make full use of all the functions of this website. Moreover, you can prevent the capture of data generated by cookies related to the use of the website (incl. your IP address) by Google, as well as the processing of the data by Google by downloading and installing a browser plug-in available at the following link:

You will find more detailed information on the terms and conditions and data protection in respect of Google Analytics at:

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page. Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy:
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Google Remarketing

This website uses Google Remarketing. Google Remarketing is a Google advertising service which allows the specific sending of advertising content to previous visitors to the website.

Third-party providers, including Google, place advertisements on websites. For this purpose, cookies are stored on your device and used to show you advertisements based on your previous visits to this website. Cookies placed in the web browser are used to identify the users. With the help of these text files, user behaviour during visits to this website can be analysed and this analysis used for targeted product recommendations and interest-based advertising.

If you do not wish to receive interest-based advertising, you can use the advertising preferences manager to deactivate the use of cookies by Google for these purposes and change the advertisements in the Google display network by visiting Google at

Google Maps

The website of Schalber Alois GmbH uses the Google Maps API of Google Inc. with registered office in the USA to present geographical information in visual form. When you use the Google Maps function, Google collects, processes and uses data. You can find more information about data processing by Google in the Google privacy policy:

Google reCAPTCHA Privacy Policy
We use Google reCAPTCHA of Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043) to help prevent spam.
The legal basis for the use of Article 6 (1) f (lawfulness of processing), for it is to protect a legitimate interest this website before bots and spam.
reCAPTCHA is a free service that protects websites against spam and abuse. It uses advanced risk analysis techniques to keep people and bots apart. With the new API, a significant number of your valid human user will pass the reCAPTCHA challenge without having to solve a CAPTCHA. We use reCAPTCHA for securing forms.
By using reCAPTCHA data is transmitted to Google Google uses to determine whether the visitor is a human or a (spam) is offered. What information Google collects and what the data is used, you can read. 
The terms and conditions for services and products from Google, you can under read.

Facebook Custom Audiences & Facebook Tracking Pixel 

Schalber Alois GmbH uses Facebook Custom Audiences & Facebook Tracking Pixel on its website. Facebook Custom Audiences Facebook Tracking Pixel  are advertising services of Facebook Inc., 1601 S California Ave, Palo Alto, CA, 94304, USA, which allows targeted advertising to be addressed to previous visitors to the website and its tracking. Facebook uses cookies to place advertisements based on the previous visits of a user to this website. Cookies placed and stored in the web browser are used to identify the users. With the help of these cookies, user behaviour during visits to this website can be analysed and this analysis used for targeted product recommendations and interest-based advertising.

If you do not wish to receive interest-based advertising on Facebook, you can opt out here (in English only):

Social Media Plug-In

Schalber Alois GmbH uses social media plug-ins (interfaces to social networks) on its website. When you visit a website, the system uses the integrated social media plug-in to automatically establish a connection with the social networking question and transmit data (IP address, visits to the website etc.).

Schalber Alois GmbH is not involved in this data transmission and has no responsibility for it. Schalber Alois GmbH would like to point out that you can prevent this data transmission by logging out of the social network concerned before you visit the website. The social network can allocate specific data to your activities profile through automatic data transmission only if you are "logged in".
The automatically transmitted data are used exclusively by the operators of the social networks and not by  Schalber Alois GmbH.

For more information on this topic, including the content of the data collected by the social networks, please visit the website of the social network in question. There you will also be able to adjust your privacy settings.

The social networks integrated into our website are:

Other third-party provider tools

Our website uses the functions, widgets or plug-ins of

  • Tripadvisor (assessment widget): TripAdvisor LLC, 400 1st Avenue, Needham, MA 02494, USA
  • Holidaycheck (assessment widget): HolidayCheck AG, Bahnweg 8, CH-8598 Bottighofen
  • Relax Guide 2017 (assessment widget): RELAX Guide & Magazin, Werner Medien GmbH, Josefstädter Strasse 75-77
  • Genießerhotels & -restaurants (assessment widget): ART RedaktionsTeam GmbH für Hotelkooperation, Tannenweg 8, 5082 Grödig
  • ZAMG (weather forecast): Zentralanstalt für Meteorologie und Geodynamik (ZAMG),  1190 Wien, Hohe Warte 38, Österreich
  • flickr: Verizon Privacy Office, DC 20005

Your IP address will be transmitted to these third-party provider tools to guarantee their functionality. However, we do not have any influence should third-party providers store IP addresses for statistical purposes, for example. For more information, please refer to the data protection declaration of the services in question.


If you wish to subscribe to the free newsletter of Schalber Alois GmbH, you need only give us the email address to which the newsletter should be set. This data processing is required pursuant to Art. 8 (3) (4) of the German Data Protection Act (DSG) and Art. 6 (1) (b) GDPR. Other personal data, such as your first and last name, your interests... are optional. This additional information about you is used only to personalise the newsletter.

We use the double-opt-in method for registration. Once you have registered, a confirmation and authorisation email will be sent to the email address you have given us with an invitation to click on the link it contains. This guarantees that only the user entitled to use the stated email address can register with our newsletter distributor.

You can unsubscribe from the newsletter at any time. At the end of each newsletter you will find an unsubscribe link. Alternatively, you can send an email to that effect to Your personal data will then be deleted from the newsletter distributor.

If we have received the corresponding information in the context of our contractual relationship with you, Schalber Alois GmbH fXY reserves the right to permanently store your first and last name, postal address, year of birth and the description of your profession, industry or business in compiled lists and to use them to send you interesting offers and information concerning offers from Schalber Alois GmbH by post. You can object to the processing of your data for this purpose at any time by sending an email to

Prize competition
If you take part in competitions offered on the website of Schalber Alois GmbH, personal data, namely your title, first name, surname, email address, postal address and country of residence, will be collected. These data are required to run the competition, particularly for the allocation of participation requests to the respective participants and to identify and inform the winners - and are thus required pursuant to Art. 8 (3) (4) of the German Data Protection Act (DSG) and Art. 6 (1) (b) GDPR.

The collected personal data will be processed and used by Schalber Alois GmbH only to the extent required to run the competition. The personal data will be stored for the duration of the competition and - for the processing of any claims of winners and claims for compensation - for a maximum of three years and will then be deleted.

By taking part in the competition, you are giving your consent to the publication of your name on this website and on social media channels if you win a prize.

If you have any questions concerning data processing, please use the following contact information:

Schalber Alois GmbH
Dorfbahnstraße 15
A-6534 Serfaus/Tirol

Telefon: 0043 5476 6770